In the last survey, the results from the question “How likely would you recommend LEGO to a friend or relative” saw a positive jump of 5% from the last survey meaning that more people are more likely to recommend LEGO products to a friend or relative.
The question “How can the LEGO group best improve your needs?” saw some interesting results. The seeded answers quickly got displaced by write-ins. AFOL are looking for quality first and foremost. In addition, they want old sets rereleased, greater selection in Pick-A-Brick, and exclusive AFOL sets. Among the LEGO-seeded ideas, 32% want greater presence in their geographic area, and 30% want dedicated services for fans.
We also asked about your use of the LEGO ID on the LEGO website. 2/3 of AFOLs use LEGO ID. They primarily use it to make purchases or to join VIP, whereas TFOLs use LEGO ID to play games, then to make purchases and to contribute to message boards, reviews, and builder galleries. Though usage is high and 91% report that creating and signing in to LEGO ID was a smooth and easy process, AFOL experience with LEGO ID is poor.
Thank you,
The LEGO community Team
Thank you for taking the time to take our short survey. The survey should take no more than 10 minutes to complete, and all of your responses will be confidential and analyzed in aggregate only.
*Which country do you live in? (Please select one response)
*你住哪個國家呢? (請選擇一個答案)
(台灣不在選項,請選其他,並在下面空格處寫上taiwan)
*How old are you? (Please select one response)
*你年紀多大了? (請選擇一個答案)
*How likely would you be to recommend LEGO to your friends and relatives? (Please select one response)
*你有多大可能會推薦樂高給你的朋友和親戚? (請選擇一個答案)
*Why did you give that score (Please write your response below)
*你為什麼給出剛剛的的評分(請留下您的回應如下)
Now, we'd like to ask you some questions about LEGO events, programs, and news.
現在,我們想請教您一些問題,關於樂高的活動,方案和新聞。
*How many LEGO events did you attend in 2010? (Please select one response)
*2010年你參加多少樂高的活動? (請選擇一個答案)
*Please rate the effectiveness of the following programs on a scale from 1 to 5 where 1 is not at all effective and 5 is extremely effective. (Please select one response per row)
*請評價下列計畫的成效,從 1至5級,1表示沒什麼作用的,5是非常有用的。 (請每行選擇一個答案)
*How proactive is the LEGO Group about sending news on the following topics? (Please select one response per row)
*樂高公司就下列議題主動發送消息的積極程度如何?(請每行選擇一個答案)
Product updates 產品更新
Initiatives for fans 針對用戶的提議
Product releases 產品發佈
Initiatives by fans 用戶提出的新建議
Changes within the company 公司內部變革
Events 活動
Sponsorships 贊助
*Which of the following activities and types of information would you like to read more about in 2011? (Please select all that apply)
*在2011年你想了解更多關於下列哪些活動和類型的信息?(多選)
Product updates 產品更新
Initiatives for fans 針對用戶的提議
Product releases 產品發佈
Initiatives by fans 用戶提出的新建議
Changes within the company 公司內部變革
Events 活動
Sponsorships 贊助
Other(please specify) 其他(請敘述)
*To what extent has your impression of the LEGO Group changed because of something you read from the company? (Please select one response)
*當你閱讀到一些關於本公司的資訊後,你對樂高公司印象有什麼程度的改變,? (請選擇一個答案)
Not at all 完全沒變
Somewhat 部份改變
Very much 改變很大
*Now, we'd like to ask some questions about set collecting.
*現在,我們想提出一些問題關於SET收集
*What prompts you to collect various LEGO sets? (Please select all that apply)
*是什麼促使你去收集各種樂高SET?(多選)
The box is unique 這個盒子是獨一無二的
The elements are uniquely shaped 零件具有獨特的造形
The minifigures are unique 人偶獨一無二
I like the theme 我就愛這個系列
The box is smaller than usual 盒子比一般SET較小
The box is larger than usual 盒子比一般SET較大
The elements have unique colors 零件具有獨特的顏色
Other (please specify) 其他(請敘述)
If The LEGO Group were to create sets with different box size from what you know today, where the contents in the sets remain unchanged, how likely would you be to purchase another set with the same contents but different-sized box? (Please select one response)
如果樂高集團製造一種SET,用與現在不同的尺寸的外盒,其中的內容零件保持不變,你會可能購買另一組具有相同內容但不同大小盒子的SET嗎? (請選擇一個答案)
Very unlikely 幾乎不可能
Unlikely 不太可能
Neither likely nor unlikely 沒意見
Likely 可能
Very likely 很有可能
Thanks for taking the time to take our survey!作者: 小卡 時間: 2011-1-14 09:43
謝謝卡拉德大&911大翻譯~
前天本來想翻看看,但是俗事太多......作者: 小猴先生 時間: 2011-1-14 13:08
正想說這一點
大家如果有去看2011的新品的話應該可以發現
2011年的盒子都很明顯的變小變薄摟
尤其是Creator很明顯
不管是不是問卷的效果或是公司有實質上的考量
這個改變是還蠻值得肯定的
只是不知道變小之後會不會讓一般消費者
比較沒有購買上的滿足感
同意+1
這個問題反應的一定很多
但是TLG可能已經視而不見了作者: a10241225 時間: 2011-1-14 23:48
盒子越來越大~東西越來越少...
樂高每年只有價錢跟盒子有長大
樂高現在要給一棟完整的建築物很難嗎....
最可怕的是....我還是會買作者: 天行者 時間: 2011-1-15 15:08
想問樂高會員是指有玩樂高的人嗎??作者: soko 時間: 2011-1-18 11:44
說到盒子設計,簡直是爛到爆,開盒時說明書破的破,不然就是被壓到折的亂七八糟的,更別提要像以前的商品包裝精細,記得幾年前買的海盜復刻版10040,收到時根本就是整個失望,而且有些零件用料品質也很差,投問卷我可以請設計和包裝部門全部下台嗎作者: 路人甲 時間: 2011-1-25 12:17
*What prompts you to collect various LEGO sets? (Please select all that apply)
*是什麼促使你去收集各種樂高SET?(多選)
The elements are uniquely shaped 零件具有獨特的造形
The minifigures are unique 人偶獨一無二
I like the theme 我就愛這個系列
The box is smaller than usual 盒子比一般SET較小
The elements have unique colors 零件具有獨特的顏色